Omniae came to Gossip Creative ahead of launch, a founder-led brand with a clear vision and a market that hadn't heard of it yet. The brief: build the story from the ground up and get it in front of the right people.
We wrote the brand's launch narrative and turned it into everything the launch needed: a full website build and design, website copy, full SEO and AIO optimisations plus Integrations, press release, social media content and captions, and BTS reel scripts. Alongside that, we ran targeted gifting outreach to talent whose audiences genuinely overlapped with Omniae's brand ethos and vision, just considered approaches to people who'd actually care and who would also benefit from the products.
The result was a launch with a consistent voice across every touchpoint, from the press release in a journalist's inbox to the caption on a reel.
Earned Media
Editors, creators and beauty insiders have discovered Omniae and shared it in their own words. From social features to MVP of the week on Mamamia's You Beauty podcast. All of it earned. That's the ritual working.
Omniae- Ritual, Bottled and Built.
A refined Squarespace build for Australian botanical hair care brand Omniae- full commerce setup, website copy, and a digital presence as considered as the rituals it sells. Along with SEO and AI optimisations.
