Omniae came to Gossip Creative ahead of launch, a founder-led brand with a clear vision and a market that hadn't heard of it yet. The brief: build the story from the ground up and get it in front of the right people.

We wrote the brand's launch narrative and turned it into everything the launch needed: a full press release plus a one-page version for fast pitches, website copy, social captions, and BTS reel scripts. Alongside that, we ran targeted gifting outreach to talent whose audiences genuinely overlapped with Omniae's no spray-and-pray lists, just considered approaches to people who'd actually care.

The result was a launch with a consistent voice across every touchpoint, from the press release in a journalist's inbox to the caption on a reel.